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Consumer Centric Design
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Compares business needs by recommended strategy, tools and frameworks with expected outcomes by outlining key benefits (activities, service design & customer research) for informed campaign selection.
Business Need | Recommended Strategy | Tools/Frameworks | Key Activities | Service Design & CX Research | Expected Outcome |
---|---|---|---|---|---|
Increasing Brand Awareness | Integrated Omnichannel Campaigns | - Marketing Mix - Perceptual Mapping - VoC Analysis | - Align messaging across paid/owned/earned media. - Audit brand perception gaps. | SD: Map touchpoints CX: Personalize content via VoC insights | 20-30% brand recognition uplift; improved SERP rankings. |
Entering New Markets | Localized Market Penetration | - CAGE Framework - PESTLE/SWOT | - Analyze cultural/ economic gaps - Develop geo-specific campaigns | SD: Localize service processes CX: Adapt UX for cultural preferences | 15-25% faster market adoption; reduced entry risks |
Improving Customer Retention | Loyalty-Driven CX Programs | - HVM - Consumer Journey Mapping - Service Blueprint | - Identify pain points in customer journeys - Design VIP reward tiers | SD: Build loyalty program workflows CX: Implement feedback loops | 10-20% churn reduction; higher CLV. |
Maximizing ROI on Ad Spend | Data-Driven Ad Optimization | - Porter’s Five Forces - Google Analytics - Ad Bidding Algorithms | - Reallocate budgets to high-performing channels - A/B test creatives | SD: Automate ad workflows CX: Use behavioral data for personalized ads | 25-40% ROI increase; lower CPC/CPA. |
Rebranding/ Repositioning | CX-Aligned Brand Overhaul | - Empathy Maps - KOL Engagement - Brand Audit | - Redesign logos/messaging - Partner with influencers | SD: Align brand identity with service touchpoints CX: Pre/post-rebrand sentiment tracking | Modernized perception; 15-30% revenue growth in 6-12 months. |
Scaling Digital Presence | SEO & UX-Optimized Content | - Ahrefs/MOZ - Consumer Insights - UX Audits | - Optimize keywords/backlinks - Cluster content around USP | SD: Improve website navigation CX: Enhance mobile responsiveness | 50%+ organic traffic growth; higher engagement. |
Reducing Operational Costs | Efficiency-Driven Process Redesign | - Customer Portfolio Analysis - PESTLE | - Identify underutilized assets - Automate workflows | SD: Streamline sales/ marketing workflows CX: Simplify purchase journeys | 10-15% cost reduction; improved efficiency. |
Crisis Management | Trust-Building CX Initiatives | - VoC Surveys - Crisis Communication Frameworks | - Address negative sentiment transparently - Redesign CX for trust | SD: Create transparent complaint resolution processes CX: Real-time support chatbots | Restored brand trust; minimized revenue loss. |
Enhancing CX Experience | End-to-End Journey Optimization | - Service Design Blueprint - Empathy Maps - NPS Tracking | - Map pain points across all touchpoints - Design seamless omnichannel flows | SD: Integrate offline/online experiences CX: Proactive issue resolution via AI-driven insights | 30%+ CSAT improvement; 20% higher repeat purchases. |